Qualitative data: The term qualitative data is used to describe certain types of information. This in media terms would mean desicions are based on information that has been collected according to the audiences likes/dislikes or preferences of a particular media text such as a music video.
Quantitative data: The term quantitative data is used to describe numerical data - it is measured or identified on a numerical scale. Numerical data can be analysed using statisticical methods, and results can be displayed using tables, charts, histograms and graphs.
Demographic data: Data based on statistics relating to particular groups.
Psychographic data: Data that is based on audiences personality, values, attitudes, interests and lifestyles .
No comments:
Post a Comment